Cornetto For(e)Play - Regional SEAA
Sean Ong
Campaign details
Brand owner: UnileverAgency: Lowe and Partners, ThailandBrand: Wall's CornettoCountry: ThailandChannels used: Events and experiential, Print - general, unspecified, Social media, TelevisionMedia budget: 5 - 10 million
Executive summary
Cornetto for(e)play
Cornetto is an ice-cream brand about expressing love. We wanted to launch new flavours across three different markets and make it popular with teens.
Challenge
Expressing love is getting increasingly awkward. Teens today are more of a 'like' generation and less of a 'love' generation. Love can be a big...