Time series analysis of consumers' reaction to economic recession
Max KilgerExperian SimmonsCeril ShagrinUnivision
Introduction
The onset and effects of the deep global economic recession on the United States have dramatically changed the landscape of the American consumer. Large segments of consumers have altered their behaviors and attitudes in response to the very difficult economic times being experienced. Consequently, the needs of media providers, advertising agencies and advertisers have also shifted significantly. While the utility of timely market intelligence has always been valued, consumer reactions to the serious economic recession has focused urgent new attention on and demand...