Mixing the right sample ingredients: A new source recipe

Online access panels are becoming increasingly poorly defined with incomplete sample frames and, when being used to estimate the national population, large frame errors.

Mixing the right sample ingredients: A new source recipe

Jackie Lorch,Pete Cape and Kristin CavallaroSurvey Sampling International

Identifying the business problem

What is the business problem we are trying to solve? It is a systematic problem with online access panels. Although these panels have performed well over the past decade, recently their shortcomings are becoming more apparent. Only a limited number of people are willing to join an Online Access Panel and that limit is quickly being reached. As a result, these panels tend to have an increasingly poorly defined and incomplete sample frame and, when...

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