Perceived value of Facebook fans: Measurement and accountability
Laurent Flores and Kimberly StruykCRM Metrix
Abstract
The purpose of this paper is to provide an overview of how to evaluate the value of a Facebook fan by utilizing various metrics that will be discussed throughout. We have learned that many metrics indirectly derive at value and that value is not always about dollars and cents; instead, it is also focused around sparking consumer reactions. So beyond the "number of Fans" or "quantity of Fans," it is also important to measure the value of Fans. There are five metrics...