Remember A Charity: How hair-raising stunts helped fundraising – measuring the financial payback from PR
Principal authors: Elaine Miller, DDB; Nick Smith, DDB MatrixContributing authors: Sarah Carter, DDB; Les Binet, DDB Matrix
Introduction
If you are feeling up to a good communication challenge, try persuading people to think about their own deaths. Then try encouraging them to talk about it with their families. How about now persuading them it's a good plan not to leave all their money to their loved ones. OK so far?
Now let's try achieving this on a tiny budget....