adidas Japan Football: Skycomic
Agency: TBWA HakuhodoClient: adidas JapanProduct: adidas Football
Objectives
Japan's National Football Team had been unable to win a single game in international matches leading up to the 2010 FIFA World Cup. Despite the nation's passion for football and its typically unwavering national spirit, frustration and discouragement was mounting. Fans were losing interest. Something had to be done – to reunite the country and reignite passion, adidas was the company to do this. The primary objective was to rally a nation. We needed to show the massive support to the national team...