Allstate Insurance: Mayhem is Everywhere
Agency: Leo Burnett ChicagoClient: AllstateProduct: Insurance
Summary
Insurance was once about good coverage. By 2010 low cost competitors had changed the conversation to cheap and easy – a compelling message. Since people shop less than two companies Allstate needed to deposition low cost competitors and move up on the consideration list, thus generating quotes.
Many people assume all insurance is the same and focus only on the price, but buying that way leaves them vulnerable because they might not realize companies could be cutting coverage to give a low price....