Europcar Autoliberte: Crush Hour

Subscriptions to Autoliberté, Europcar's monthly car rental subscription service, had flat-lined.

Europcar Autoliberté: Crush Hour

Agency: Ogilvy FranceClient: Europcar FranceProduct: Autoliberté

Objectives

In 2001 Europcar launched Autoliberté, a monthly rental subscription service that provided a simple and real alternative to owning a car. For €25 to €75 per month, you could have the car you want, anywhere you want, whenever you want. But by 2010, the number of subscriptions to Autoliberté, had flat-lined. So with a tiny budget of €64,000 to invest we were challenged to come up with an idea that could kick-start subscriptions and create an exponential return on investment.

What would success look...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands