Febreze: Breathe Happy
Oliver Gibson and Diana SilfenGrey
Campaign details
Brand owner: Procter & GambleAgency: Grey, SMG, MSL, PWWBrand: FebrezeCampaign duration: 3- 6 monthsCountry: USMedia budget (USD): Over $20mChannels used: Internet – display, Internet – general, print – general, public relations, social media, Television
Executive summary
When Febreze entered the marketplace, it was a one-of-a-kind product, capable of finding odours and eliminating them in fabrics and the air. But all too soon the competition caught up and consumers could not tell brands apart, due to both...