A transitional point of media consumption: From 'we' to 'me' media: The need for research to understand change
Sara SheridanFirefish
1 The challenge in researching media consumption
Strange fascination, fascinating me Changes are taking the pace I'm going through.
David Bowie, 'Changes'
AS AN INDUSTRY, we face a challenge for research to meaningfully 'measure' audiences in the content they consume as they continue to move further from traditional linear TV into a world of digital content which can be consumed across a range of platforms, places and times.
Although this challenge is not new, it is relevant...