10 trends that are changing China
Shaun ReinCMR Group
Foreign firms aiming to compete in China must not be complacent as local brands are learning fast how to satisfy increasingly sophisticated Chinese consumers.
It is time to stop calling China an emerging market – it has emerged. Now marketers should start planning product design and marketing campaigns with China, and Chinese consumers, in mind. Only if multinationals do this will they have a chance of being part of the greatest growth story of the next decade.
This requires careful marketing and recognition of the unique nature of the Chinese...