Measuring audience reaction in the UK.
Richard Windle andLiz LandyRSL-Research Services Limited, UK
INTRODUCTION
The idea that audience appreciation should be monitored on a continuous basis was born out of the realisation that the size of the audience is not the only criterion that is important. While it has been argued that people only watch programmes that they enjoy previous work has shown that there is not a direct correlation between audience size and audience appreciation - if there were there would be no point in studying audience appreciation on a continuous basis. It has also been...