Charity marketing
Fiona Blades, MESH PlanningEmma K Macdonald and Hugh Wilson, Cranfield School of Management
Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates.
These are tough times for charities. As in many sectors, the marketing budgets of not-for-profits are feeling the pinch. From our work with charities, we know that this is nothing new - times are always tough in this field. Lean organisational structures and the pressure to preserve funds for core activities means that charity marketers are masters of frugal marketing budgets....