BT: Call centre email tool
Crayon
THE TEAM
Will Green - Senior Account DirectorChris Michael -Technology DirectorDarren O'Neill - Senior DeveloperRichard French - Managing Partner
WHAT IS WONDERFUL ABOUT THIS WORK?
We created a dynamic, modular email tool to enable BT call centre advisers to follow up customer enquiries with a summary of relevant offers, in a brand-consistent way that drives them to purchase online. The average conversion rate was over 6%, beating the target over 2.5 times. The campaign also raised advocacy levels by 435% and reduced average call times by 8%....