Peugeot CC: Yes 2007-2010
Agency name: Euro RSCG Experience Client name: Peugeot Belgium Luxembourg Category: Brand-building
BACKGROUND
STATE OF THE BUSINESS
Peugeot was the first brand to democratise the coupé-cabriolet segment with the 206 CC (1999)
Since then, many competitors have entered this segment to challenge the market leadership of Peugeot
OPPORTUNITIES
Launching the new 207 CC in May 2007, in a very competitive market
In 2009, launching the new 308 CC
COMPETITORS
Renault Megane
VW EOS
MINI Cooper cabrio
Opel Astra & Corsa Cabrio
Ford Focus cabrio
Audi A4 Cabriolet
Citroen C3 Pluriel
WHAT DID...