Brand ideals bring growth: conclusions from a former P&G CMO
Geoffrey PrecourtWarc
Jim Stengel is about to emerge from UCLA in Los Angeles, California, where he's been residing as an adjunct professor since stepping down from his post as Procter & Gamble's global marketing officer in October 2008.
The three years away from a daily commute don't seem to have made much of a difference. Fortune magazine recently included Stengel as CMO on its 'Executive Dream Team'.
"At P&G, Stengel, 56, oversaw an $8-billion-a-year advertising budget," the magazine wrote. "Today Stengel runs his own consulting company and...