Emerging Industry Overview: Premium Bottled Beverages
Industry Snapshot
Dubbed "New Age" drinks, premium bottled beverages met the new millennium as a force to be reckoned with, drawing consumers' taste buds away from soft drinks and alcoholic beverages. This developing product category includes bottled water, enhanced and flavored bottled water, juice drinks, sports drinks, nutraceutical beverages, ready-to-drink (RTD) teas, energy drinks, and RTD iced coffee. Alcoholic beverages and soft drinks are excluded.
In 2007 in the United States, more bottled water was consumed than any other New Age beverage; that year Americans drank 8.8 billion gallons of bottled water, according to...