American Industry Overview: Motorcycles, Bicycles and Parts
Industry Snapshot
The largest segment of this industry was motorcycles, which, after experiencing a downturn during the 1980s and early 1990s, roared back to consistently grow in popularity through the mid-2000s. Sales reached levels not seen since the motorcycle boom of the 1970s, topping the 1 million-unit mark in 2004, for example, as compared with 278,000 units sold in 1992. 2007 saw sales drop for the first time in 15 years, followed by another drop in 2008 to 880 million units sold.
Harley-Davidson is the dominant U.S. manufacturer of motorcycles, competing primarily with...