Leveraging the power of social media: The impact of shared news content on consumers

Gregg Liebman and Carl Marci

This presentation details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.

Leveraging the power of social media: The impact of shared news content on consumers

Gregg Liebman and Carl MarciCNN and Innerscope Research

INTRODUCTION

The rise of social media over the last few years has been staggering. According to proprietary Nielsen data provided to CNN, Facebook alone created over 92 billion impressions in the third quarter of 2010. Forrester Research predicts it will be the “hottest” area of online advertising for several years to come. In addition, a recent survey of 104 national advertisers in 21 major industries resulted in 77% of marketers stating they will increase their spending on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands