How people use tablets and the issue of specific issues: Insights from the 2011 Print and Digital Research Forum
Manfred Mareck
The 2011 Print and Digital Research Forum, held in San Francisco started out exactly 30 years ago in New Orleans as the Worldwide Readership Research Symposium. The brainchild of the then MD of RSL Ltd, Dawn Mitchell (who is still President of the Forum), it focused on measurement issues of print audiences and quickly became a bi-annual event jointly sponsored by Ipsos MediaCT and Kantar Media. It may have been a little slow in embracing measurement issues related to...