Kudzu.com: Operation Dollhouse

Kudzu.com helps U.S. homeowners plan projects, solve problems and choose highly-rated contractors in their local area.

Kudzu.com: Operation Dollhouse

Entry Information

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 12/2010-1/2011

Product Description: Kudzu.com is a site that helps homeowners plan projects, solve problems and choose highly rated contractors in their area. Kudzu.com features expert videos, contractor profiles, consumer reviews and 30,500 money-saving deals for homeowners in every major U.S. city.

Advertiser/Client Name: Kudzu.comMedia Channels: Direct Mail

Strategy

Marketplace challenge:

Kudzu.com is an online destination that offers consumers expert home advice and a directory of local contractors. Kudzu.com relies heavily on service providers and...

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