Forecasting without data - a fool's dream? Trying to see the future in China
Colin Maitland ISIS Research plc, United KingdomMark Ahn Amgen Asia, Hong Kong
INTRODUCTION
Forecasting is a fairly inaccurate science at the best of times. While accurate forecasts can be made they only hold true for that point in time. By the time the forecasted period arrives usually so many factors used in the build up of the forecast have changed that the original forecast five years earlier can look nave at best and misleading at worst.
Despite knowing this, enterprises of all types...