Nike Grid: Rebooting running for a disengaged generation

Nike GRID was a planning-driven idea built to ignite a passion in running amongst young people on London.

Nike Grid: Rebooting running for a disengaged generation

or How planning reclaimed phoneboxes from hookers

Graeme DouglasWieden + Kennedy

SUMMARY

This is the story of Nike GRID, a planning-driven idea built to ignite a passion in running amongst young people on London.

Drawing on influence from interaction design, game design, behavioural economics and urban planning, GRID was an experience that generated an unparalleled level of player immersion and depth of experience, whilst remaining true to Nike's 'classic' POV on running.

It's also about people racing like lunatics between phone boxes.

This paper covers GRID 1 and 2....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands