Nike Grid: Rebooting running for a disengaged generation
or How planning reclaimed phoneboxes from hookers
Graeme DouglasWieden + Kennedy
SUMMARY
This is the story of Nike GRID, a planning-driven idea built to ignite a passion in running amongst young people on London.
Drawing on influence from interaction design, game design, behavioural economics and urban planning, GRID was an experience that generated an unparalleled level of player immersion and depth of experience, whilst remaining true to Nike's 'classic' POV on running.
It's also about people racing like lunatics between phone boxes.
This paper covers GRID 1 and 2....