The Whole Earth Creative Department

Alex S. Kroll

Alex S. Kroll, Executive Vice President and Creative Director of Young & Rubicam, talks at the 1974 annual meeting of the American Association of Advertising Agencies (4A's) about how Young & Rubicam established a single creative environment worldwide.

The Whole Earth Creative Department

Alex S. Kroll

As Bill Colihan knows all too well, I'm the only person who ever came to Young & Rubicam on a football scholarship.

Lots of people have asked me why I would have given up such a nifty trade as being offensive center for the Titans, who then became the Jets – kind of a five month a year job in those days – all of it in the great outdoors, for a smoky, sedentary, indoor job as a copywriter. And, I tell them all the same thing: That I did not want...

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