A Progress Report: The Process of Self Regulation in Advertising
Len Matthews, Lorraine Reid, Kenneth Cox
OPENING REMARKS LEN MATTHEWS RESIDENT, AAAA
TODAY THREE OF US ARE GOING TO TALK TO YOU ABOUT THE SELF-REGULATORY PROCESS IN ADVERTISING.
I USE THE WORD "PROCESS" ADVISEDLY, BECAUSE WHAT IS INVOLVED IS NO SINGLE STEP OR MECHANISM BUT A WHOLE SERIES OF STEPS AND MECHANISMS DESIGNED TO INSURE THE TRUTH AND ACCURACY OF ADVERTISING CLAIMS.
I AM GOING TO DEAL WITH WHAT HAPPENS BEFORE ADVERTISING GETS ON THE AIR OR INTO PRINT – AND I'M GOING TO DO THAT IN TEN MINUTES.
THEN...