Online research: Robotic research
John Kearon BrainJuicer
DigiViduals are online robots that mine data to ethnographically profile individuals to aid personalised targeting
DigiViduals™ are a new ethnographic approach to understanding target audiences and other marketing constructs using internet research robots.
They represent the next generation of creative search engines, allowing researchers to dive into the rich stream of social media content and come up with meaningful and rich narratives to better understand brands, target audiences, segmentations and trends.
The internet is awash with tiny fragments of information that, put together in the right way, have the potential to provide...