Lowdown: iAd
Adam Graham Saint
The iAd network is Apple's ‘in app’ advertising platform which runs on iPhone, iPad and iPodTouch. This represents a global audience of several million highly engaged consumers. In total, they have installed more than 10 billion applications and, on average, spend 49 minutes a day using apps.
iAds appear as tiny banners at the top or bottom of the screen but when tapped, they can become highly immersive and allow the use of video and interactive features, much like a mini website. Because iAds are built into the operating system, iOS4, it also allows...