Audi A3 TDI Clean Diesel - Green Car
Venables Bell & Partners
SUMMARY
In 2010, Audi’s A3 TDI clean diesel model was named “Green Car of the Year” by Green Car Journal and Audi challenged its agency to use this single accolade to make a big impression on America. We needed to use it to build the image of the whole marquee and also help sell the A3 TDI clean diesel model.
We had one shot, which was to use television’s largest stage, the Super Bowl, and we had to make it count. Unlike most alternative fuel cars, the A3...