HSBC British And Irish Lions Sponsorship: Lions, lions, lions - a story of rugby, wild animals and creativity
JWT
SUMMARY
This paper is about why we should invest creative love and attention in all things, even a small sponsorship ident. It’s a story about how a brand idea can inspire moments of creativity that generate effectiveness, and how the combination of these moments has had a profound effect on the commercial growth of one of the world’s biggest brands, HSBC.
The creative work in question was born through thinking about how HSBC would approach communicating the sponsorship of the British...