Individual differences in motivation to participate in online panels: the effect on reponse rate and reponse quality perceptions
Elisabeth Brüggen, Martin Wetzels and Ko de Ruyter
Maastricht University
Niels Schillewaert
InSites Consulting
Introduction
Online surveys represent one of the fastest-growing segments in market research (ESOMAR 2004).
According to Inside Research, 43% of survey research in 2008 was conducted online. An Acorn study for IIR revealed that 75% of research decision makers in the US have now tried online research and expect to use it again in future. The vast majority of online consumer...