International Education Society – I should have learnt more
Agency name: Underline, s.r.o. Client name: International Education Society Ltd. Category: Small budget campaign
BACKGROUND
The website www.skoly.czprovides information on a wide range of education courses. To raise awareness and increase visits to website at a minimal cost, we chose a simple campaign based on the well-known phrase “Should you not learn more, you end up digging”, which relates to the importance of education. We chose something simple that was also quite daring. The diggers dressed in promotional t-shirts were seen working in the...