La Casa Film - Aspettando il Sole

Film production company La Casa Film were looking to promote the premiere of the movie “Aspettando il Sole” to 15-40 year olds living in major Italian cities.

La Casa Film – Aspettando il Sole

Agency name: Piano BClient name: La Casa FilmCategory: Small budget campaign

BACKGROUND

The campaign aimed at launching “Aspettando il sole”, a movie directed by Ago Panini, produced by La Casa Film and distributed by Mikado. The challenge was to make the public actively interact in the promotion of the film, generating word-of-mouth among the audience and media.

NATIONAL CONTEXT OF THE CAMPAIGN

The movie was interpreted by an outstanding cast featuring some of the most famous Italian actors and actresses: Raoul Bova, Claudio Santamaria, Vanessa Incontrada, Giuseppe Cederna,...

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