Telenor: e-Inspiration
EvokedSet & RAPP Norway
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: December 2007 – December 2008
Product Description: One-to-one e-dialogue with exisiting Telenor-customers (mobile, fixed and/or boradband) in order to increase sales, reduce cost and increase loyalty.
Advertiser/Client Name: TelenorMedia Channels: EmailWebsite: www.telenormagasinet.no (in Norwegin only)
STRATEGY
Marketplace Challenge:
Telenor is Norway's largest provider of fixed telephone-, mobile- and broadband-services to the consumer market. The Telenor-brand is based on 4 “pillars”:
make it easy
be respectful
keep promises
be inspiring.
In the autumn...