Preparing for a mobile future - insights from the New York Times

Geoffrey Precourt

This report from ad:tech/San Francisco covers the presentation of Tiiu McGuire, New York Times product marketing manager.

Preparing for a mobile future - insights from the New York Times

Geoffrey Precourt Warc

As Americans rejig their media mindsets and adjust to digital distribution, no content provider has been so closely watched as the New York Times Co. Its flagship paper has been an industry leader in the interactive space for as long as such opportunities have existed. In late March 2011, the daily and Sunday newspapers went behind a paywall.

And, when the transformation kicked in, the Timesprepared itself to find readers wherever they happened to be - at home, in...

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