HMD-Druck: Head & Heart – the 12 chapters of balance
OgilvyOne worldwide
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: GermanyDate program started/ended: September 2009
Product Description: HMD is a small printing plant offering witty, clever and creative printing solutions.
Advertiser/Client Name: HMD-DruckMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
During times of economic crisis, small printing plants like HMD are faced with a particularly aggressive cut-throat competition, since potential customers have to look at the price even more closely than ever. In order to successfully define a sharp image in...