UPS: Helping customers with a helpful widget
SNAPSHOT
By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.
KEY INSIGHTS
UPS needed to grow and improve retention of existing customers while encouraging lapsed and new users to embrace UPS and its products and services.
The solution had to differentiate the UPS brand among a crowd of competitors.
The solution was UPS Widget, a desktop gadget personified by a spirited character whose sole aim was to be a hardworking helper. By December 2008 almost 180,000 had been downloaded.
SUMMARY
UPS is a global company with...