McDonald's: Instilling a renewed sense of pride
SNAPSHOT
A far-reaching and innovative programme had a major impact on employees' confidence and motivation and banished outdated perceptions of jobs at the company.
KEY INSIGHTS
In a service business motivation of staff is critical and McDonald's has been making a concerted effort in the last few years to change the 'McJob' tag from a criticism to a compliment.
This has included a series of imaginative human resources (HR) initiatives to bring to life its employee value proposition and give staff pride in what they do, as well as offering educational and training...