Nokia: Jealous Computers

To build buzz around how its N95 phone was encroaching on traditional computers, Nokia launched a campaign that seeded blogs with viral videos showing N95 owners being attacked by jealous computers.

Nokia: Jealous Computers

These Days

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: EuropeDate program started/ended: July 2007

Product Description: Nokia Nseries, and the N95 in particular. Nokia Nseries is a super-set of Nokia: real multimedia computers that have become real PC-substitutes.

Advertiser/Client Name: Nokia FinlandMedia Channels: Web DevelopmentOtherWebsite: www.thesedays.com/AWARDS2007/nokia_jealouscomputers

STRATEGY

Marketplace Challenge:

Drive buzz and intrest in the Nokia Multimedia Computer category Communicate the fact that Nokia Nseries is a super-set of Nokia, these are real multimedia computers that have become real PC-substitutes Should support the overall...

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