Bringing ideas to life
Gavin HoltVirtual Surveys
Paul Lodwidge and Laura CullimoreBritish Gas
1. INTRODUCTION / DILEMMA
Developing successful new products and services is ultimately what every business seeks. However, the path to market does not always run smoothly when trying to identify the good from the bad, the niche to the mass market, the best fit with the brand, to that ground breaking idea. This, coupled with the sheer number of new ideas which could be generated, can lead to either a blockage of ideas coming through or confusion as to which concepts to progress first.
Faced...