ATP: Your Future
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ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: DenmarkDate program started/ended: May - October 2008
Product Description: ATP administrates a number of publicly regulated plans and services, including the pension plan ATP Lifelong Pension, which to this day remains the most significant pension payment for approx. every 6th Dane who retires. ATP is also by law obligated to inform the Danish resident about ATP Lifelong Pension.
Advertiser/Client Name: ATPMedia Channels: Direct MailEmailWeb AdvertisingWeb Development
STRATEGY
Marketplace Challenge:
As a pension company for...