Seachill: From tiddler to titan - the story of the Saucy Fish
Packaging
Branded Food
Elmwood
EXECUTIVE SUMMARY
THE SAUCY FISH CO.™
Imagine you're an own-brand supplier of chilled fish. One day, your key client, Tesco, challenges you to create a winning product strategy to boost sales across their entire underperforming chilled fish category.
Would you have predicted that a £22,750 design investment could, in one year, become £10million of projected sales? With next to no marketing support or promotional activity? That's what happened when chilled fish supplier, Seachill, asked Elmwood to create a brand and packaging for The Saucy...