Foxtel: Sorry you missed them
BMF
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: AustraliaDate program started/ended: October 2009
Product Description: FOXTEL iQ is a service that lets you record your favourite TV shows when you're not home (it works like just TiVo or a PVR). It also let's you Pause and Rewind live TV.
Advertiser/Client Name: FOXTELMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
FOXTEL is an Australian pay TV provider. They wanted to encourage Australians to subscribe to their FOXTEL iQ service with a great offer. But there was a problem;...