ComHouse: The Free-range employees campaign
McCann Norway
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 28th September 2009
Product Description: Selling the concept of "The wireless company" i.e. telecom solutions for companies.
Advertiser/Client Name: ComHouseMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Klart Svar is a nationwide telecom retail chain. It is well known as a full service supplier of mobile phones and wireless office solutions. The marketplace is dominated by five large retail chains, more or less offering the same services to the same customers at the same price....