Cia da Letras: Lisbeth comes to life
Urban Summer
ENTRY INFORMATION
Category: Publishing/EntertainmentCountry where program ran: BrazilDate program started/ended: 1st September to 1st November 2009
Product Description: Cia das Letras, brazilian books company.
Advertiser/Client Name: Cia da LetrasMedia Channels: Email Social Networking Web Advertising Web Development Other Website: http://www.designforfood.com.br/stieglarsson
STRATEGY
Marketplace Challenge:
The Brazilian book market is very small when compared to other countries in the world. The average Brazilian reads around 4.7 books a year, while in the USA this number reaches 7...