AIDShilfe Vienna: Poken Promo
PKP BBDO
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: AustriaDate program started/ended: 16th May 2009
Product Description: Every year austria counts at least 500 HIV new infections. We need a surprising, catching and touching promotion against that.
Advertiser/Client Name: AIDShilfe ViennaMedia Channels: OtherWebsite: http://www.361degrees.at/echo_aidshilfe_poken_promotion/
STRATEGY
Marketplace Challenge:
Create a modern, innovative and surprising AIDS awareness promotion right in the middle of our target group. At Europe's biggest AIDS Charity Event: The Life Ball in Vienna. The Life Ball is well known (opening acts/speaches by: Elton...