Branding Lessons from Prize Winning Canadian Campaigns: Part III
Read the case studies for the 2011 CASSIES here
- Brand Linkage (when should the brand name appear).
- Awareness Alone.
- Share of Mind, Share of Voice, Spending.
- Media Learning.
- Pre-emptive Media.
- Reach and Frequency versus Large-Space Impact.
- Transcending Advertising.
- Internal Marketing.
- Changing the Target Audience.
- Longer and Broader Effects, and A Closing Thought.
Read Part I and Part II
Or read the complete notes here.
Notes:
1. Cassies uses “advertising” in its broad sense. It not only stands for advertising through broadcast, print, out of home etc. Where...