Graffiti - Aides

Aides is an association fighting AIDS in France. In order to try and encourage people to recall as often as possible that safe sex is the only option a pro-bono campaign was created with the idea that sex is "happy" as long as it's safe.

Graffiti – Aides

Company Name TBWA Paris

Country France

Campaign Title AIDES GRAFFITI

Client name AIDES

This entry supplied in association with ACT Responsible www.act-responsible.org

CAMPAIGN SUMMARY

A ‘willy’, sketched on a bathroom door, falls in love with a ‘hoohoo’. Poor thing – she doesn’t seem to be that into ‘him’… even worse, surrounded by hoohoos, the closer the willy gets, the faster the hoohoos run away. From pipes to loos, the willy wanders around, but an actual girl puts an end to its misery. She draws on top of it a condom – instantly, all the hoohoos around...

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