New insights for retail range development in the toiletries market: using comparisons across international markets
Mike Harris and Remi VazeilleTaylor Nelson AGB Plc
UNDERSTANDING RETAIL STRUCTURES FOR CATEGORY MANAGEMENT AND DEVELOPMENT?
The idea here is to provide a solid basis for comparisons of category performance between retail stores. Within a national market it is important to compare like with like, but in many cases this limits the comparisons to a very small number of retailers. The comparison of stores across national boundaries is more practical when the different retail structures are well understood.
In looking at the...