Warc Briefing: BRICs
Definition: The term BRICs refers to the economies of Brazil, Russia, India and China – four markets that saw rapid growth and development in the first decade of the 21st century.
Quick facts
- BRIC nations make up more than 25% of the world's land – and four in ten of its peoplei.
- Millward Brown's annual BrandZ study – ranking the world's 100 biggest brands – included representatives from each of the BRIC countries for the first time in 2010ii.
- The term BRIC was first coined in a report...