Pulsar 220 – MTV Stunt Mania
SECTION 1: CAMPAIGN DETAILS
Brand Name: Pulsar 220
Campaign Duration: 12 weeks
Advertiser (Company Name): Bajaj Auto Ltd
Type of Product or Service: Motorcycle
Cost of Campaign: 500,000 – $999,999
SECTION 2: CAMPAIGN SUMMARY
This is the story of how the Pulsar 220 battled survival, created content for prime time reality TV and became the gold standard for India's performance seeking youth.
Young India loves big bikes that are fast and stylish. For over three years the Pulsar 220, was trying to get a share of this pie but in vain....